Tralock የመቆለፊያ ማሸጊያ by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Tralock የመቆለፊያ ማሸጊያ
Client: Bakhtiyar Baimurzayev
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Tralock የመቆለፊያ ማሸጊያ
ትራሎክ ለጉዞ ሻንጣ መቆለፊያ የተነደፈ ማሸጊያ ነው። ሳጥኑ የተነደፈው እንደ ትንሽ ጉዞ ሻንጣ ቅርጽ ሲሆን፣ ይህም ማሸጊያውን በቀጥታ ከምርቱ ዓላማ ጋር ያገናኘዋል። ስሙ ትራቭሊንግ (travelling) እና ሎክ (lock) የሚሉትን ቃላት በማጣመር የተፈጠረ ሲሆን፣ በአርማው ላይ ያለው o የሚለው ፊደል የቁልፍ ቀዳዳ ቅርጽ እንዲኖረው ተደርጎ ተሰርቷል። አወቃቀሩ ሁለት ንብርብሮች አሉት። የብሊስተር ውስጠኛ ክፍል መቆለፊያውን እና ቁልፎቹን በቦታቸው ይይዛል፣ የካርቶን ንብርብር ደግሞ የታተመውን ንድፍ ይሸከማል። ዳይካት (diecut) ገዢው ውስጥ ያለውን ምርት እንዲያይ ያስችለዋል። ደማቅ ቀለማቱ የጉዞን ጭብጥ የሚያንጸባርቁ ሲሆን ማሸጊያው ጎልቶ እንዲታይ ይረዳሉ።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Tralock የመቆለፊያ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Tralock የመቆለፊያ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Tralock የመቆለፊያ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase. - Dimensions & Packaging
- Width 100 mm x Depth 25 mm x Height 143 mm
- Tags
- packaging design, box, professional, travelling, lock
- Production Technology
- The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
- Design Challenge
- The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
- Research
- The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
- Inspiration
- The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole. - Project Duration
- Duration: September-December, 2020
Location: Kazakhstan - Operation Flow
- The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
- Patents
- Copyrights belong to Bakhtiyar Baimurzayev
- Team Members
- Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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