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Fly By Jing ማጣፈጫ ማሸጊያ by Fly By Jing

Fly By Jing ማጣፈጫ ማሸጊያ by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2022

Fly By Jing ማጣፈጫ ማሸጊያ

by Fly By Jing

Client: Fly By Jing

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Fly By Jing ማጣፈጫ ማሸጊያ

ፍላይ ባይ ጂንግ በመስታወት ማሰሮ ውስጥ ለሚሸጥ የሲቹዋን ቺሊ ክሪስፕ ሶስ የተዘጋጀ የማሸጊያ ንድፍ ነው። ንድፉ በባህል ላይ የተመሰረተ ሲሆን ዛሬ ሰዎች ለሚመገቡበት መንገድ ተስማምቶ የተቀረጸ ነው። ትኩረት የሚስብ የቀለም ጥምረት እና ቀጥተኛ የንግግር ዘይቤ ማሸጊያውን በገበያ ላይ ካሉ ሌሎች ሶሶች የተለየ ያደርገዋል። በመለያው ላይ የተታተሙ ተያያዥ ዓረፍተ ነገሮች ብራንዱን ይገልጻሉ እንዲሁም ለአንባቢው በዝርዝር ያብራራሉ። ንድፉ ከቼንግዱ እና ከአካባቢው ትናንሽ ምግብ ቤቶች ጣዕም የሚቀዳውን የብራንዱን እሴቶች እና ዓላማ ያንጸባርቃል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Fly By Jing ማጣፈጫ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Fly By Jing ማጣፈጫ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Fly By Jing ማጣፈጫ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging
W 6mm x D 6mm x H 8.5mm, glass jar
Tags
Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration
The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members
Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits
All images / Photographer / Maria Be

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