Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ
by Wei Xu, Yonghui Dong and Rui Wang
Client: Sichuan Guangliang Wine Industry Co., Ltd.
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #130643The Design
About Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ
ጓንግሊያንግ 59ፕላስ ፍላይንግ ከዱንሁዋንግ ሙዚየም ጋር በጋራ የተፈጠረ የተወሰነ እትም የአልኮል መጠጥ ማሸጊያ ነው። ንድፉ የዱንሁዋንግ ግድግዳ ላይ ስዕሎችን ንጥረ ነገሮች ከቻይና የአየር ክልል ምስሎች ጋር በማጣመር የአጽናፈ ዓለሙን ፍለጋ ይገልጻል። አንድ ምሳሌ የሚበር አፕሳራን እና ጣቶቻቸው የሚነኩ ጠፈርተኛን በማሳየት ባህልን ከዘመናዊ ሳይንስ ጋር ያገናኛል። ጠርሙሱ ነጭ እና ግልጽነት ያለው ነው። የተረጨ የደበዘዘ ቀለም የያድ ድንጋይን ሸካራነት ይመስላል። ከፍተኛ ትክክለኛነት ያለው ሙሉ-ሽፋን ማስጌጫ የማቃጠል ሂደት ምሳሌውን በጠርሙሱ ሙሉ አካል ዙሪያ ያሳያል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Guangliang 59Plus Flying CoBranded የአልኮል መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Team Members
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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