Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2022
Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ
by Tiger Pan
Client: Jiugui Liquor Co., Ltd
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #130922The Design
About Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ
የዋሻው ውድ መጠጥ ለቻይናዊ ባይጁ የተዘጋጀ የማሸጊያ ንድፍ ነው። ክላሲካዊው የከረጢት ጠርሙስ ቅርፅ ተጠብቆ፣ በአንገቱ ዙሪያ ገመድ ተጠምጥሟል፣ ግን ቁሳቁሱ ከሸክላ ወደ መስታወት ተቀይሯል። የመስታወቱ ወለል ብልጭታና ሸካራነት ይጨምራል፣ እንዲሁም ጠርሙሱን ከሌሎች ብራንዶች ከሚጠቀሙት የሸክላ ማሸጊያ ይለያዋል። የዋሻ ማከማቻ ጽንሰ-ሀሳብን ለመግለጽ በጥንታዊ ቻይናዊ የስዕል ዘይቤ በመሠረቱ ላይ ተራራ ተቀርጿል፣ ይህም ሚያዎ ሕዝብ ለረጅም ጊዜ ሲጠቀምበት የቆየ ዘዴ ነው። ጠርሙሱ ንፁህና ግልፅ ሆኖ ይቆያል፣ በላዩ ላይ ስድስት የሚል ቁጥር ተቀርጿል።
The Recognition
About the A' Design Award የብር ሽልማት
Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Treasured Brew of the Cave የባይጁ ጠርሙስ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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