Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2022
Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት
by Sxdesign
Client: MC basketball community
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
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- Verified Award Winner
- Verify Award Status for #131771
The Design
About Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት
ማምባ ቺሊያስት የተባለው የብራንድ ማንነት፣ በማምባ ሜንታሊቲ አድናቂዎች ለተመሠረተ የቅርጫት ኳስ ማህበረሰብ የተፈጠረ ነው። ይህ ማንነት አባላቱን በቅርጫት ኳስ እንቅስቃሴዎች አማካኝነት ያሰባስባቸዋል፣ እንዲሁም የመቀላቀል፣ የኩራት እና የልዩነት ስሜት ይሰጣቸዋል። ሎጎው የሄክሳግራም ቅርፅን እንደ ምስላዊ መዋቅሩ የሚጠቀም ሲሆን፣ ይህም የ M እና C ፊደላት ጥምረት የተፈጠረ ነው። በምስላዊ ማዕከሉ ላይ የተቀመጠ አይን ማምባን ይወክላል። ሄክሳግራሙ የእምነት፣ የድርጅት እና የኃይል የጋራ ትስስሮችን ያስታውሳል። ሎጎው በብዙ መጠኖች ሊታተም፣ ሊሰፋ ወይም በኢንጀክሽን ሞልዲንግ ሊሠራ ይችላል።
The Recognition
About the A' Design Award የብር ሽልማት
Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Mamba Chiliast ዋና ተግባር፦ የብራንድ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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