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PickyPods ለተጨማሪዎች ማሸግ by Angela Spindler

PickyPods ለተጨማሪዎች ማሸግ by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2022

PickyPods ለተጨማሪዎች ማሸግ

by Angela Spindler

Client: Depot Creative

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About PickyPods ለተጨማሪዎች ማሸግ

ኤጀንሲው ልዩ የሆነ ተጨማሪ ክልል ብራንዲንግ እና ማሸግ እንዲፈጥር ተልእኮ ተሰጥቶት ነበር። የኮላጅን እና የፕሮቢዮቲክ ማሟያ ከረጢቶች በእድሜ፣ በጾታ እና በሌሎች አስፈላጊ ነገሮች ላይ በአካላት ላይ ጥሩ ማስተካከያ ለማድረግ ተዘጋጅተዋል። ቀለም የዚህ ፕሮጀክት መሪ ተጫዋች ነው. ለጂም ዒላማው ድፍረት እና ጉልበት ሊሰማው ይገባል። የሥርዓተ-ፆታ ምልክቶች ለጾታ-ተኮር ቀመሮች ለመጮህ ጥቅም ላይ ውለው ነበር, የዚህ የምርት ስም ሌላ ልዩነት.

The Recognition

About the A' Design Award የብር ሽልማት

PickyPods ለተጨማሪዎች ማሸግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። PickyPods ለተጨማሪዎች ማሸግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። PickyPods ለተጨማሪዎች ማሸግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging
Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags
Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology
Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge
The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research
The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration
The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration
Project duration 4 months, Sydney 2020
Operation Flow
Resealable pouch
Team Members
Angela Spindler: Creative Director/Designer

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