Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የፊልም፣ ቪዲዮ እና አኒሜሽን ዲዛይን Competition Category.
ነሐስፊልም· 2022
Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ
Client: JP SPACE Studio
A' Design Award የነሐስ ሽልማት Winner in ፊልም Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ
የመጽሐፍ ጽሑፍ፡ ቺክ ኮይን በታይዋን ለሚገኙ ተማሪዎች የትርፍ ጊዜ ሥራ ማገናኛ መድረክ የተሰራ አኒሜሽን ማስታወቂያ ነው። ፊልሙ በሙሉ ከፍተኛ ጥራት (ፉል ኤችዲ) በሰከንድ ሃያ አራት ፍሬም ፍጥነት ለአርባ ሰከንዶች ይሮጣል። ሁለት የብራንድ ገጸ-ባህሪያት በቴሌቪዥን ስክሪን ላይ የሚታዩትን የተማሪዎችን የገንዘብ ችግሮች ይመለከታሉ። ከዚያም አንድ አስማታዊ የሳንቲም ቀዳዳ ገጸ-ባህሪያቱን ወደ ደስተኛና ግድየለሽ ዓለም ይወስዳቸዋል፣ እውነተኛው ዓለምም እንዲሁ ይለወጣል። አኒሜሽኑ በእጅ የተሳለ ስዕልን ከዲጂታል ኢሉስትሬሽንና ከኮምፖዚቲንግ ሶፍትዌር ጋር በማጣመር የተሰራ ነው። አስቂኙ ታሪክና የእይታ ውጤቶቹ ብራንዱን ከወጣት ተመልካቾች ጋር ለማገናኘት ያለሙ ናቸው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Chick Coin 基ታዊ ተግባር፡ አኒሜሽን ማስታወቂያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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