Shengming Shijia የሻይ ስጦታ ሳጥን by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2022
Shengming Shijia የሻይ ስጦታ ሳጥን
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia የሻይ ስጦታ ሳጥን
ሸንግሚንግ ሺጂያ ከሻይ ባህል ጋር የተያያዘ የአካባቢውን ተፈጥሮ የሚያሳይ የሻይ ስጦታ ሳጥን ነው። የውጪው ሳጥን "ሦስት ኩሬዎች ጨረቃን የሚያንፀባርቁ" በመባል የሚታወቀውን እይታ በህትመትና በማህተም ቴክኒኮች በተሠራ ወረቀት ላይ ያባዛል። ዋናው ቀለም ሌሊትን የሚያስታውስ የቀለም ሰማያዊ ነው። በውጪው ሳጥን ላይ ያሉ ሁለት ባዶ ግማሽ ክፍሎች ጥቅሉ ከመከፈቱ በፊት ተጣምረው ሙሉ ጨረቃን ይፈጥራሉ። የውጪው ሳጥን ከሁለት ጎን ሲወጣ፣ በውስጠኛው ሳጥን ላይ በጥሩ ሁኔታ የተደረደሩ ክብ የጨረቃ ህትመቶችን ያሳያል። ንድፉ ታዋቂ የአካባቢ እይታን ከሻይ ቅምሻ የተረጋጋ ስሜት ጋር ያገናኛል።
The Recognition
About the A' Design Award የብር ሽልማት
Shengming Shijia የሻይ ስጦታ ሳጥን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Shengming Shijia የሻይ ስጦታ ሳጥን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Shengming Shijia የሻይ ስጦታ ሳጥን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
