Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2022
Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ
by Luo Heng
Client: Laboratory and Hopeful
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #133947The Design
About Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ
ጉይዡ ማኦታይ ማኦዩዋን ጂዩ ለቻይናዊ መጠጥ የተዘጋጀ የማሸጊያ ንድፍ ነው። ጠርሙሱ በአሸዋ ንፋስ (sandblasting) ሂደት እና በተቀረጸ ሮዝ ወርቅ ምልክት የተሰራ ከመስታወት ነው። አንገቱ በብረት ርጭት ሂደት ተጠናቆ የተሠራ ሲሆን፣ የክዳኑ አናት በተመሳሳይ መስታወት መልክ ተቀርጿል። የውጪው ሳጥን ሙቅ ማተም (hot stamping) እና ቅርጻ ቅርጽ ይጠቀማል። ጥቁር አረንጓዴ እና ወርቃማ ዋና የቀለም ቅንብር ይመሰርታሉ። የማዕበል ንድፎች በምርት ሂደት ውስጥ ጥቅም ላይ የዋለውን ቺሹዪ ወንዝ የሚያመለክቱ ሲሆን፣ በክዳኑ ላይ ያለች የምትበር አምላክ እና በአንገቱ ላይ ከጥድ ቅርንጫፎች ጋር ያለ ክሬን ወፍ ባህላዊ የቻይና ንድፎችን ይከተላሉ።
The Recognition
About the A' Design Award የብር ሽልማት
Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Guizhou Moutai Maoyuan Jiu የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
- Dimensions & Packaging
- The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
- Tags
- Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
- Design Challenge
- Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant. - Research
- Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories. - Inspiration
- The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
- Project Duration
- The project started in November 2019 in Jiangxi and finished.
- Operation Flow
- Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
- Team Members
- Luo Heng
- Image Credits
- Luo Heng
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