Better for All የስጦታ ሳጥን by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Better for All የስጦታ ሳጥን
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #134175The Design
About Better for All የስጦታ ሳጥን
ለሁሉም የተሻለ የቻይናውያንን አዲስ ዓመት ለማክበር የተነደፈ የስጦታ ሳጥን ነው። የውጪው ማሸጊያ የበዓሉን አስደሳች መንፈስ ለማንፀባረቅ በዋነኝነት በቀይ ቀለም የተሠራ ነው። ሳጥኑ የሚከፈትበት መንገድ ባህላዊውን የቻይና ድርብ በር የሚያስታውስ ነው። አንዴ ተከፍቶ ሲዘረጋ፣ የሚደናቅፉ አንበሶችን፣ የሚበሩ ተረት ፍጡራንን እና የፋና መብራቶችን የሚያጣምር የመልካም ዕድል ምስል ይገለጣል። የሚደናቅፍ አንበሳ ቅርፅ ያለው ማግኔቲክ ስቲከር ሳጥኑን ያስውባል እንዲሁም ይይዘዋል፣ በኋላም እንደ ማቀዝቀዣ ስቲከር ሆኖ ሊያገለግል ይችላል። ቀይ ኤንቬሎፖች፣ ጥንድ የግጥም ጽሑፎች እና የቀን መቁጠሪያ በሳጥኑ ውስጥ ተቀምጠዋል፣ ሁሉም ተመሳሳይ የስዕል ንድፍ ክፍሎችን ይጋራሉ። ለአካባቢ ተስማሚ የሆኑ ወረቀትና ቀለም ተጠቅሟል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Better for All የስጦታ ሳጥን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Better for All የስጦታ ሳጥን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Better for All የስጦታ ሳጥን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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