Free የምርት ስም ማንነት by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Free የምርት ስም ማንነት
by Fengnan Lin
Client: Free
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #135862The Design
About Free የምርት ስም ማንነት
ፍሪ ለንፅህና ንጣፍ ብራንድ የተፈጠረ የምርት ስም ማንነት ነው። የሎጎ ፅሁፉ በትንሹ ከፍ ባለ ፊደል F ታድሶ ወጣትነትና አዎንታዊ አመለካከትን ያስተላልፋል። ሁለቱ e ፊደላት በአንድ ተከታታይ የብሩሽ ንድፍ ተሳልተው አንድ ላይ ተያይዘዋል። ይህ የተጣመረ ጥንድ ከሎጎው ተነጥሎ እንደ ተጨማሪ ግራፊክ ንድፍ ጥቅም ላይ ውሏል፣ በቢዝነስ ካርዶች፣ ባጆች፣ የሰነድ ቦርሳዎች፣ የፍጥነት ማድረሻ ሳጥኖችና የሸራ ቦርሳዎች ላይ ተግባራዊ ተደርጓል። ተለዋዋጩ መስመር ነፃነትንና ራስን የመግለጽ ስሜትን ያንፀባርቃል። አንድ የእይታ ዝርዝር ስርዓት ማንነቱን በመስመር ላይ እና ከመስመር ውጪ ባሉ ማገናኛዎች ወጥነት ያለውና ሊሰፋ የሚችል እንዲሆን ያደርገዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Free የምርት ስም ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Free የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Free የምርት ስም ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Tags
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Production Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Design Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Project Duration
- Guangzhou,Guangdong Province,China,July 6,2021
- Operation Flow
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
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