Gift of Huangyao የሶስ ማሸጊያ by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Gift of Huangyao የሶስ ማሸጊያ
by Jie Yang
Client: Decelent
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #136027The Design
About Gift of Huangyao የሶስ ማሸጊያ
የሁዋንግያኦ ስጦታ በቻይና ጓንግሺ ግዛት በሚገኘው ጥንታዊው የሁዋንግያኦ ከተማ የሚመረት ቅመም ሶስ ለማሸግ የተነደፈ የስጦታ ማሸጊያ ንድፍ ነው። ሶስት ንብርብሮች ያሉት የተቦረቦረ የተቀረጸ ወረቀት አንዱ ከሌላው በኋላ ተደራርበው ባለ ሶስት አቅጣጫዊ ትዕይንት ይፈጥራሉ። የውጪኛው ንብርብር የበር ቤቶችን፣ የመተላለፊያ ቅስቶችን እና ድልድዮችን ያሳያል። መካከለኛው ንብርብር የእረፍት ማረፊያዎችን እና የአካባቢውን የኑሮ ሁኔታ ያሳያል። የውስጠኛው ንብርብር ተራሮችን እና ወንዞችን ያሳያል። ይህ አቀማመጥ ባህላዊ የቻይና ቤተ-መንደር ቤትን ያስታውሳል። የጠርሙሱ ክዳን የሰማያዊ ድንጋይ መንገድን ቅርጽ ይይዛል። ሊበሰብስ የሚችል ወረቀት እንደ ዋና ግብዓት ተደርጎ ጥቅም ላይ ውሏል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Gift of Huangyao የሶስ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Gift of Huangyao የሶስ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Gift of Huangyao የሶስ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
- Dimensions & Packaging
- The outer package is 75 mm thick, 380 mm long and 150 mm wide.
- Tags
- Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
- Production Technology
- The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
- Design Challenge
- 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing. - Research
- This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
- Inspiration
- Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
- Operation Flow
- Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
- Team Members
- Jie Yang
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