Vessi Animation የምርት አኒሜሽን by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የፊልም፣ ቪዲዮ እና አኒሜሽን ዲዛይን Competition Category.
ብርፊልም· 2022
Vessi Animation የምርት አኒሜሽን
Client: Morgan Studio
A' Design Award የብር ሽልማት Winner in ፊልም Category
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- Verified Award Winner
- Verify Award Status for #136048
The Design
About Vessi Animation የምርት አኒሜሽን
ቬሲ አኒሜሽን ለቡት የተፈጠረ የማስተዋወቂያ አኒሜሽን ነው። አኒሜሽኑ ምርቱን የደንበኛውን የአኗኗር ዘይቤ ከጫማው ጋር በሚያገናኙ ተፈጥሯዊ የምስል አካላት አማካኝነት ያቀርባል። ውሃ ከቡቱ ባህሪያት ጋር ይዛመዳል፣ ደመናዎች ደግሞ ቀላልነትን ይጠቁማሉ። ቡቱ በ3ds Max ውስጥ በሃርድ ሰርፌስ ቴክኒኮች ተቀርጿል፣ ፎቶግራፎችን እንደ ማጣቀሻ በመጠቀም፣ እንዲሁም የቆዳ ጨርቆች ተተግብረዋል። ሬንደሪንግ በRedshift፣ ሲሙሌሽኖችም በHoudini ተሰርተዋል። አኒሜሽኑ ያለ ማብራሪያ ጽሑፍ በምርቱ ድረ-ገጽ እና በማህበራዊ ሚዲያ ላይ ጥቅም ላይ ውሏል።
The Recognition
About the A' Design Award የብር ሽልማት
Vessi Animation የምርት አኒሜሽን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Vessi Animation የምርት አኒሜሽን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Vessi Animation የምርት አኒሜሽን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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