Across ፖስተር by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2022
Across ፖስተር
Client: Zhejiang Sci-Tech University
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #136202The Design
About Across ፖስተር
Across በቻይና ውስጥ ለሚገኘው የሄላን ተራሮች የዓለት ጥበብ የተዘጋጀ ለዲጂታል ጥበብ በዓል የተፈጠረ ፖስተር ነው። ፖስተሩ በሌንቲኩላር ቁሳቁስ ላይ ታትሟል። አንዱ ምስል የመጀመሪያውን የሄላን ተራራ ንድፍ ያሳያል፣ ሌላኛው ደግሞ የተመሳሳዩን ንድፍ ዘመናዊ ዲጂታል ስሪት ያሳያል። የመመልከቻ አንግል ሲቀየር፣ ጥንታዊው ንድፍ እየደበዘዘ የዲጂታሉ ንድፍ ይታያል። ባህላዊው ምስል ከቀለም፣ ከሻይ፣ ከጄላቲንና ከወርቅ ዱቄት ድብልቅ የተሠራ ሲሆን፣ ከዓለት ጋር የሚመሳሰል ሸካራነት ለመፍጠር በመርጨት ተተግብሯል። Across ለአደጋ የተጋለጠን ጥንታዊ ባህል ለመጠበቅና ለማካፈል ያለመ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Across ፖስተር የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Across ፖስተር እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Across ፖስተር ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Dimensions & Packaging
- Poster: 1855mm*30mm*465mm
- Tags
- Chinese tradition, internationalism, rock art, cultural relics
- Production Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - Design Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Research
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- Project Duration
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Operation Flow
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Team Members
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
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