Stories of Communication የምስል ማንነት ንድፍ by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2022
Stories of Communication የምስል ማንነት ንድፍ
by Mengyi Xie
Client: School of Communication, East China Normal University
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #136234The Design
About Stories of Communication የምስል ማንነት ንድፍ
የመገናኛ ታሪኮች የተባለው ይህ የእይታ ማንነት ንድፍ የአንድ ዩኒቨርሲቲ የመገናኛ ትምህርት ቤት አስራ አምስተኛ ዓመት ክብረ በዓል ለማክበር የተዘጋጀ ነው። ዋናው አርማ በ15 ቁጥር ላይ የተመሰረተ ጂኦሜትሪያዊ ግራፊክ ነው። ከዋናው አርማ በመነሳት የ100 ንዑስ አርማዎች ቤተሰብ ተዘጋጅቷል። እያንዳንዱ ንዑስ አርማ ከመገናኛ ታሪክ ውስጥ አንድ ታሪክ፣ ፈጠራ ወይም ተነሳሽነት ያቀርባል፣ ከቅድመ ታሪክ ዘመን ይጠቀሙ ከነበሩት የተቋጠሩ ገመዶች ጀምሮ እስከ መጀመሪያው ጋዜጣ እና ዓለም አቀፍ ድር ድረስ። በጊዜ ቅደም ተከተል የተደራጁት ንዑስ አርማዎቹ በፖስተሮች፣ በግብዣ ካርዶች፣ በራሪ ወረቀቶች፣ በዝግጅት ቦታ ማሳያዎች እና በመታሰቢያ ዕቃዎች ላይ ተግባራዊ ተደርገዋል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Stories of Communication የምስል ማንነት ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Stories of Communication የምስል ማንነት ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Stories of Communication የምስል ማንነት ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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