Lowen የቢራ ማሸጊያ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2022
Lowen የቢራ ማሸጊያ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen የቢራ ማሸጊያ
ሎወን ለቢራ ተከታታይ ምርቶች የተዘጋጀ የማሸጊያ ንድፍ ነው። ንድፉ የብዕር ስዕልን፣ የሜዞቲንት ጥበብን እና የጎዳና ንቅሳት ምስልን ያጣምራል። ጂኦሜትሪያዊ ቅርጾችና ደማቅ ቀለሞች እንደ ራስቤሪ፣ ቼሪ እና ዋይስቢር ያሉ የተለያዩ ጣዕሞችን ያመለክታሉ፣ ስለዚህም እያንዳንዱ ዓይነት በፍጥነትና በቀጥታ ሊታወቅ ይችላል። ስዕሎቹ ጠንካራ የእይታ ውጤትና ማኅበራዊ ባህርይ ለመፍጠር የዱርና የገር ምስሎችን ያነጻጽራሉ። ጣሳዎቹ ከአሉሚኒየም የተሠሩ ሲሆኑ ጠርሙሶቹ ደግሞ ከመስታወት የተሠሩ ናቸው። ዝርዝር የሆነው የህትመት ሂደት እያንዳንዱን ምስል ግልጽና ትክክለኛ ያደርገዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Lowen የቢራ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Lowen የቢራ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Lowen የቢራ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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