Jing Yin Li የብራንድ መለያ ንድፍ by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2022
Jing Yin Li የብራንድ መለያ ንድፍ
by Sxdesign
Client: Jing Yin Li
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
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- Verified Award Winner
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The Design
About Jing Yin Li የብራንድ መለያ ንድፍ
ጂንግ ዪን ሊ በቻይና ገበያ ውስጥ ለሚንቀሳቀስ የልብስ ማጽዳትና እንክብካቤ ብራንድ የተቀየሰ የብራንድ መለያ ነው። አርማው ከቀላል ጂዮሜትሪክ ቅርጾች፣ ካሬዎችና የክብ አራተኛ ክፍሎች የተገነባ ሲሆን በአራት ረድፎች ተደራጅቷል። ከእነዚህ ውስጥ ሦስቱ ረድፎች የብራንዱን ስም ፊደላት መጀመሪያ የሆኑትን J፣ Y እና L ፊደሎችን ይመስላሉ። ቅርጾቹ በተመጠነና በተመሳሳይ አቀማመጥ የተደራጁ ሲሆን ይህም አስተማማኝነትንና ጽናትን ያመላክታል። የብራንዱ ቀለም በቀይና ወይንጠጅ ቀለማት መካከል ሚዛናዊ ሆኖ የተመረጠ ሲሆን ወደ ቻይናውያን ባህላዊ የሸክላ ዕቃዎችና ቀይ ሳንዳልውድ የቤት ዕቃዎች ይጠቅሳል። አርማው በዝቅተኛ መጠን 6 በ12 ሚሊሜትር ላይ እንኳን ግልጽነቱን ይጠብቃል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Jing Yin Li የብራንድ መለያ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Jing Yin Li የብራንድ መለያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Jing Yin Li የብራንድ መለያ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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