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Now የአልበም ሽፋን ጥበብ by Yijia Xie

Now የአልበም ሽፋን ጥበብ by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብረትግራፊክ· 2022

Now የአልበም ሽፋን ጥበብ

by Yijia Xie

Client: Yijia Xie

A' Design Award የብረት ሽልማት Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Now የአልበም ሽፋን ጥበብ

አሁን የተባለው ይህ የአልበም ንድፍ ስድስት ዘፈኖቹ ስለ ህልም፣ እድገትና ፍቅር ታሪኮችን ስለሚናገሩ ለአንድ ሙዚቀኛ የተዘጋጀ ነው። ከእያንዳንዱ የዘፈን ርዕስ ትርጉም ያለው አንድ የቻይንኛ ፊደል ተመርጦ ተወስዷል፣ ለምሳሌ ዩኒቨርስ፣ ዝናብ፣ እመን፣ ዓይኖች፣ ጨረቃ እና ኮከብ። እነዚህ ፊደሎች ከዲጂታል ኮላጅና ከጄነሬቲቭ ኮዲንግ ጋር ተዳምረው ተጣምረዋል። የተመረጡት ንጥረ ነገሮች ወደ ኮምፒዩተር ፕሮግራም ገብተው በሺዎች የሚቆጠሩ የተለያዩ ግራፊክስን ያመነጫሉ፣ በዚህም እያንዳንዱ የማሸጊያ ወረቀት ልዩ ይሆናል። የካሬው ቅርጽ መጠን 4.25 በ4.25 ኢንች ነው። ፕሮጀክቱ ስድስት የሽፋን ንድፎችን፣ የግጥም መጽሐፍን እና የአልበም ማሸጊያውን ያካትታል።

The Recognition

About the A' Design Award የብረት ሽልማት

Now የአልበም ሽፋን ጥበብ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Now የአልበም ሽፋን ጥበብ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Now የአልበም ሽፋን ጥበብ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging
Width: 4.25in X Height: 4.25in
Tags
Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology
Print Design / Digital Collage / package design / generative coding
Design Challenge
One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research
This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration
Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration
September 2021 - January 2022
Operation Flow
I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members
Designer: Yijia Xie

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