BTY Brand Identity ሎጎ እና አፕሊኬሽኖች by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2022
BTY Brand Identity ሎጎ እና አፕሊኬሽኖች
Client: BTY Group
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #138763The Design
About BTY Brand Identity ሎጎ እና አፕሊኬሽኖች
BTY የምልክት ማንነት ለ BTY ግሩፕ የተፈጠረ ሎጎ እና አፕሊኬሽኖች ፕሮግራም ነው። የሎጎ ምልክቱ የገናከር ሸራ የሚከፈትበትን ቅጽበት ትንታኔያዊ እና ሂሳባዊ ትርጓሜ ይሰጣል። ንድፉ የገናከር ሸራ በጀልባ ውድድር ላይ ያመጣውን አዲስ ለውጥ ያመለክታል። ምልክቱ ሰዎች ቴክኖሎጂን የሚመሩበትን የወደፊት ጊዜ ይወክላል። ከ300 በላይ የእርሳስ ንድፎች የተፈለገው ጂኦሜትሪ እስከሚደረስበት ድረስ በዲጂታል ሚዲያ ላይ ተጠናቅቀዋል። ጥቁር ቀለም ዋናው ቀለም ሲሆን፣ በደማቅ ቀለሞች ይደገፋል። ጥቁር እና ነጭ ቅርፁ በተለያዩ ወለሎች ላይ ቀላል ማባዛትን ያስችላል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
BTY Brand Identity ሎጎ እና አፕሊኬሽኖች የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። BTY Brand Identity ሎጎ እና አፕሊኬሽኖች ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። BTY Brand Identity ሎጎ እና አፕሊኬሽኖች ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Dimensions & Packaging
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- Tags
- logo, brand identity, logomark, symbol, graphics, layout
- Production Technology
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- Design Challenge
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- Research
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:
The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:
Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:
Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:
Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. - Inspiration
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Project Duration
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. - Operation Flow
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- Patents
- © Etude.Digital, 2022
- Team Members
- Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer
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