Johnnie Walker Limited Edition የስጦታ ማሸጊያ by Ofen Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2022
Johnnie Walker Limited Edition የስጦታ ማሸጊያ
by Ofen Hu
Client: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #138822The Design
About Johnnie Walker Limited Edition የስጦታ ማሸጊያ
ጆኒ ዎከር ሊሚትድ ኤዲሽን በቻይና ለሚከበረው የመኸር አጋማሽ በዓል የተለቀቀ የውስኪ ጠርሙስ የስጦታ ማሸጊያ ዲዛይን ነው። የመኸር አጋማሽ በዓል ለቤተሰብ መገናኘት ወሳኝ ጊዜ በመሆኑ፣ የዲዛይኑ ጭብጦች ቤት፣ መገናኘት እና ስሜት ናቸው። ዲዛይኑ ከባህላዊ የቻይና ሥነ ሕንፃ በሮች እና መስኮቶች መነሻ ያደርጋል። የውጭው ሳጥን እንደ ድርብ በር ይከፈታል፣ በመሃል ላይ ባለ ማግኔት ቁልፍ ተዘግቶ ይቆያል፣ ሲከፈትም ውስጡ ያለውን ጠርሙስ ያሳያል። ኦርኪዶች፣ ቢራቢሮዎች እና የበረከት ደመናዎች ተስለውበታል። በሳጥኑ ላይ የወርቅ ቅብ እና የሌዘር ቁረጣ ጥቅም ላይ ውለዋል፣ በጠርሙሱ ላይ ደግሞ የአሸዋ ንፍት ተተግብሯል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Johnnie Walker Limited Edition የስጦታ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Johnnie Walker Limited Edition የስጦታ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Johnnie Walker Limited Edition የስጦታ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Team Members
- Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan - Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
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