Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት
Client: TELS Group
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት
ለዓመታዊው የምርት ስም ኪት ልዩ ምሳሌዎችን የመፍጠር አነሳሽነት ልዩ የአብስትራክት ዘይቤ የረጅም ጊዜ ፍለጋ ነበር። በንፅፅር ቤተ-ስዕላት ውስጥ 10 የተለያዩ መደበኛ ቅንብሮችን በተለዋዋጭ ቀስቃሽ መስመሮች ፈጠርን። በፕሮጀክቱ ውስጥ ያለው ዋነኛው ልዩነት ለሁሉም የማስተዋወቂያ ምርቶች የምርት ስም ያላቸው ጽንሰ-ሐሳቦችን መፍጠር ነው. ሁሉም ምሳሌዎች በ gouache ቴክኒክ ውስጥ በእጅ የተሳሉ ናቸው። ባለቀለም መደበኛ ቅንጅቶች በትንሹ የመስመር ዘይቤ ምርቶች ከሌሎች ተወዳዳሪ ምሳሌዎች ጎልተው እንዲወጡ ያግዛሉ።
The Recognition
About the A' Design Award የብረት ሽልማት
Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Abstract Illustrations የአብስትራክት ምሳሌዎች ብራንዲንግ ዲዛይን ኪት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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