Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የፎቶግራፊ እና የፎቶ ማስተካከያ ዲዛይን Competition Category.
ብርፎቶግራፊ· 2022
Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ
Client: Porsche Middle East and Africa FZE
A' Design Award የብር ሽልማት Winner in ፎቶግራፊ Category
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The Design
About Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ
Drive2Extremes Multivision ሁለት ጽንፈኛ መልክዓ ምድሮችን በአንድ ምስል ውስጥ የሚያዋህድ የፎቶግራፍ ጥበብ ስራዎች ተከታታይ ነው። የፖርሽ ታይካን ክሮስ ቱሪዝሞ በመጀመሪያ ከአርክቲክ ክብ በስተሰሜን ላፕላንድ ውስጥ በቀዘቀዘ ረግረግ ላይ ተቀርጿል። ከሁለት ሳምንታት በኋላ መኪናው ከካሜራው አንጻር በተመሳሳይ ቦታ፣ እና በተመሳሳይ የፀሐይ አቀማመጥ፣ በተባበሩት አረብ ኤምሬቶች በዓረቢያ በረሃ ውስጥ ተቀመጠ። ከዚያም ሁለቱ እይታዎች በበርካታ የተጋላጭነት ቴክኒኮች አማካኝነት ተዋሃዱ። ዓላማው የዋልታ እና የበረሃ ገጽታዎችን በአንድ ምስል ውስጥ አንድ ላይ ማምጣት ነበር። ጥበብ ስራዎቹ በበርካታ መጠኖች ተመርተዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Drive2Extremes Multivision የፎቶግራፍ ጥበብ ስራ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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