Meiyitian ዋና ተግባር: ስማርት ማሸጊያ by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Meiyitian ዋና ተግባር: ስማርት ማሸጊያ
by Chong Peng
Client: Yili Group
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
- 12,685
- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian ዋና ተግባር: ስማርት ማሸጊያ
የመጽሐፍ ጽሑፍ፡ ሜይይቲያን የታተመ ማሸጊያን ከምናባዊ የብራንድ ዓለም ጋር የሚያገናኝ ስማርት ማሸጊያ ንድፍ ነው። ማሸጊያው በብራንድ ቃል አቀባዩ ላይ የተመሰረቱ ሁለት-ገጽታ እና ሶስት-ገጽታ ገጸ-ባህሪያትን ይይዛል፣ ይህም የብራንድ ማስኮት ይፈጥራል። ተጠቃሚዎች ገጸ-ባህሪያቱን በሞባይል መተግበሪያ በመቃኘት ብራንዱ ወደ ፈጠረው ምናባዊ ዓለም ይገባሉ። በምናባዊው ዓለም ውስጥ፣ በይነተገናኝ ጨዋታዎች እና የአሻንጉሊት ማበጀት ስርዓት ይቀርባሉ፣ እንዲሁም ሽልማቶችን መሰብሰብ ይቻላል። ዓላማውም በብራንዱ እና በወጣት ተጠቃሚዎች መካከል የቅርብ ትስስር መገንባት ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Meiyitian ዋና ተግባር: ስማርት ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Meiyitian ዋና ተግባር: ስማርት ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Meiyitian ዋና ተግባር: ስማርት ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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