Granovita ግranola ማሸጊያ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2022
Granovita ግranola ማሸጊያ
Client: Sot B&d
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 31,653
- Verified Award Winner
- Verify Award Status for #139398
The Design
About Granovita ግranola ማሸጊያ
ግራኖቪታ ለግራኖላ የተዘጋጀ የማሸጊያ ንድፍ ነው። ለጥራጥሬ በተለምዶ ጥቅም ላይ የሚውለውን ተጣጣፊ ከረጢት በካርቶን ሳጥን በመተካት፣ ምርቱ በመደርደሪያ ላይ እንዴት እንደሚታይ የበለጠ ቁጥጥር ይሰጣል። የካርቶኑ ሻካራ ገጽታ የጤናማ አኗኗር ጭብጥን ይደግፋል። የፍራፍሬና የእህል ስዕሎች የእያንዳንዱን ዓይነት ጣዕም ይገልጻሉ። አዶዎች፣ ገላጭ ፊደላትና ደማቅ ቀለሞች አዎንታዊ መልእክት ያስተላልፋሉ። ካርቶኑ ወደ ማዳበሪያ ሊቀየር ስለሚችል፣ መፍትሔው ለአካባቢ ተስማሚና ዝቅተኛ ወጪ ያለው ሆኖ ይቆያል። እያንዳንዱ ሳጥን 160 በ120 በ40 ሚሊሜትር ይለካል።
The Recognition
About the A' Design Award የብር ሽልማት
Granovita ግranola ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Granovita ግranola ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Granovita ግranola ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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