Transam Carriers የብራንድ ማንነት by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2022
Transam Carriers የብራንድ ማንነት
Client: NUMZ Graphics
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 11,117
- Verified Award Winner
- Verify Award Status for #139409
The Design
About Transam Carriers የብራንድ ማንነት
ትራንሳም ካሪየርስ በካናዳ ቶሮንቶ ውስጥ ለሚገኝ የትራንስፖርትና ሎጂስቲክስ አገልግሎት ሰጪ ተቋም የተዘጋጀ የብራንድ ማንነት ነው። ይህ ማንነት በምስራቅ አውሮፓ ተወላጅ የሆነውና ልዩነትንና ኃይልን የሚወክለው ዙብር ወይም የአውሮፓ ጎሽ በተባለው እንስሳ ላይ ተመስርቶ የተገነባ ነው። የእንስሳው ራስ በሶስት ማዕዘን ቅርፅ ውስጥ ተቀምጦ ተስተካክሏል፣ ያዘነበለ ልዩ ፊደል ቅርፅም ለአርማው ተለዋዋጭ መልክ ይሰጣል። ቢጫና ጥቁር ቀለማት ዋነኛ ቀለሞች ናቸው። ይህ ስታይል በድርጅቱ የጭነት መኪኖች፣ በድረ-ገፅ፣ በማህበራዊ ሚዲያ፣ በፅሁፍ መገልገያ ቁሳቁሶች፣ በማስታወቂያና በማስተዋወቂያ ምርቶች ላይ ተግባራዊ ተደርጓል። በግራፊክሱ ውስጥ የሚገኙት ቢጫ ሶስት ማዕዘኖች ብራንዱን በዘርፉ ውስጥ ተለይቶ የሚታወቅ ያደርጉታል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Transam Carriers የብራንድ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Transam Carriers የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Transam Carriers የብራንድ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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