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Kanji Posters ፖስተሮች by Alice Xi Zong

Kanji Posters ፖስተሮች by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብርግራፊክ· 2022

Kanji Posters ፖስተሮች

by Alice Xi Zong

Client: Alice Zong Design

A' Design Award የብር ሽልማት Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Kanji Posters ፖስተሮች

የካንጂ ቅርጾች እና ጭረቶች የአካባቢያቸውን የመጀመሪያ ሁኔታ እና ማለቂያ የሌለውን ሕልውና ያመለክታሉ. በቻይና ካሊግራፊ ብሩሽ ስትሮክ ተመስጦ፣ የአውድ ሃሳቦች ጥናት፣ የቅጦች ቅይጥ እና የባህል ትኩረት፣ በግርፋት በተሰጡት ቅርጾች መካከል ያሉ የቦታዎች አካታች አስተሳሰብ በቻይና ካሊግራፊ ላይ አስደናቂ ውበት እና የቅንጦት ባህላዊ እንድምታ ያሳያል። እያንዳንዱ ፖስተር የተሰራው ከተለምዷዊው የቻይንኛ ንጥረ ነገር ጥምረት ነው, ሁሉንም መነሳሻዎች አንድ ላይ በማሰባሰብ እና ልዩ የሆነ, ስስ ቻይንኛ የአስተያየት ዘይቤን ይፈጥራል.

The Recognition

About the A' Design Award የብር ሽልማት

Kanji Posters ፖስተሮች የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Kanji Posters ፖስተሮች እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Kanji Posters ፖስተሮች ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging
Width 10-inch x Height 10-inch posters
Tags
Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology
After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge
The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research
The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration
Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration
The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow
With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents
Alice Xi Zong
Team Members
Alice Xi Zong
Image Credits
Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022

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