Greeninful የምርት ስም ማንነት by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Greeninful የምርት ስም ማንነት
Client: Greenin'ful
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #139444The Design
About Greeninful የምርት ስም ማንነት
ግሪኒንፉል ዘላቂ የአኗኗር ዘይቤን ለሚደግፍ ለአካባቢ ተስማሚ (ኢኮ ፍሬንድሊ) ብራንድ የተዘጋጀ የምርት ስም ዳግም ግንባታ ፕሮጀክት ነው። ይህ ብራንድ ለአካባቢ ተቆርቋሪነት ያላቸውን ሰዎች ያገናኛል። አርማው የአረንጓዴውን ማህበረሰብ ገጽታ በማሳየት ቁርጠኝነትን እና የማወቅ ጉጉትን ያንጸባርቃል። የእይታ ማንነቱ ብሩህ ቀለማትን፣ ደፋር የብሩሽ ንክኪዎችን እና በአጠቃቀም ተለዋዋጭነታቸውን የሚጠብቁ በእጅ የተሳሉ ንድፎችን ይጠቀማል። ምስሎቹ ተደራሽነትን እና በማህበረሰብ ላይ ያተኮረ ስሜትን እንዲያንጸባርቁ ተደርገው ተመርጠዋል። ይህ ዳግም ግንባታ ብራንዱን ከንግድ መድረክነት ወደ ለአካባቢ ጥበቃ የህዝብ ግንዛቤን ወደሚያሳድግ ማህበረሰብነት ይለውጠዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Greeninful የምርት ስም ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Greeninful የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Greeninful የምርት ስም ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensions & Packaging
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Production Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Design Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Project Duration
- October 2021 - January 2022
- Operation Flow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Team Members
- Michelle Kason
- Image Credits
- Image 1: Michelle Kason (Designer)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
