Artem Luxury Watch Straps ማሸጊያ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Artem Luxury Watch Straps ማሸጊያ
by Joel Derksen
Client: Studio Otherness
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps ማሸጊያ
የአርተም ቅንጦት የእጅ ሰዓት ማሰሪያዎች ማሸጊያ ንድፍ ለሰብሳቢዎች ተብሎ ለተሰራ የእጅ ሰዓት ማሰሪያዎች የተዘጋጀ ማሸጊያ ንድፍ ነው። የውጭ መያዣው ወደ ጎን በመንሸራተት ተነስቶ በበረዶ መልክ የተሰራ ቀጭን ወረቀት (ቬለም) ውስጣዊ ሳጥን ያሳያል፣ ይህም በጎን በኩል በተለጣፊ ማህተም ይከፈታል። የፎም ውስጠ ገጠሚ ማሰሪያውን በቦታው ይይዛል። ጎላ ያለና ቅርፃዊ ቅርጹ ስለታም ጠርዞችን እና ቴክኒካዊ ትክክለኛነትን ያጎላል። የፎይል ማህተምና በግራጫ እና በሮያል ብሉ ቀለም የተዘጋጁ ወረቀቶች የተብለጠገ እና ቴክኒካዊ መልክ ይሰጣሉ። አጠቃላይ አወቃቀሩ ምርቱን ከሳጥን በሚወጣበት ወቅት በግልጽ ለማሳየት ተቀርጿል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Artem Luxury Watch Straps ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Artem Luxury Watch Straps ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Artem Luxury Watch Straps ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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