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Devynerios መለያዎች by Asta Kauspedaite

Devynerios መለያዎች by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2022

Devynerios መለያዎች

by Asta Kauspedaite

Client: Mv Group

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Devynerios መለያዎች

ዴቪኔሪዮስ በሊትዌኒያ የምድብ መሪ የሆነ ልዩ የእጽዋት መጠጥ ቤተሰብ ነው። በተፈጥሮ ንጥረ ነገሮች ላይ የተመሰረቱ ሊትዌኒያ, ትክክለኛ የምርት ዘዴዎች እና የምግብ አዘገጃጀቶች ይወክላሉ. እያንዳንዱ ምርት ልዩ እና የተለየ ነው. ቁልፍ ባህሪያቶቹም በመለያ ዲዛይኖች ውስጥ ተንጸባርቀዋል። Originalios ንድፍ ትክክለኛነትን ያስተላልፋል። ዛሊዮስ ባለ ብዙ ተደራራቢ እና ሀብታም ነው፣ ወደ ሚስጥራዊው የእፅዋት ዓለም ውስጥ እየጠመቀዎት ነው። Raudonos, ድፍረት እና ወጣትነት አሲሜትሪ እና ደማቅ ቀለሞችን በመጠቀም ይንጸባረቃሉ.

The Recognition

About the A' Design Award የብር ሽልማት

Devynerios መለያዎች የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Devynerios መለያዎች እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Devynerios መለያዎች ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging
Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags
Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology
Flexo printing, hot foil, embossing
Design Challenge
With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration
We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration
Release date: July 2021
Team Members
Asta Kauspedaite and Jurate Paulauskiene.
Image Credits
Edgaras Marozas

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