Primary Residence ዋና ተግባር: የብራንድ ማንነት by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Primary Residence ዋና ተግባር: የብራንድ ማንነት
Client: Evleen
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #140254The Design
About Primary Residence ዋና ተግባር: የብራንድ ማንነት
የመጽሐፍ ጽሑፍ፦ ፕራይመሪ ሬዚደንስ ለብዙ ዘርፍ ብራንድ የተዘጋጀ የእይታ ማንነት ሥርዓት ነው። ፕሮጀክቱ የተጀመረው የባውሃውስ ንቅናቄን ስልት ከረቂቅ የስነ-ሕንፃ ቅርጾች ጋር በሚያገናኝ የፊደል አጻጻፍ (ታይፖግራፊ) ጥናት ነው። አርማው መኖሪያ ቦታ ማለት ትርጉም ያለው “Ju” በተባለው የቻይንኛ ፊደል ላይ የተመሰረተ ሲሆን፣ ቀይ፣ ቢጫ እና ሰማያዊ የመሠረታዊ ቀለማትን ያካተቱ ሶስት መስመሮችን ይይዛል። ፕራይመሪ ሬዚደንስ የሚለው ስም እነዚህን ቀለማት እንዲሁም በለይቶ መገለል ዘመን ውስጥ የቤት ትርጉምን ያመለክታል። ማንነቱ በብሮሹር፣ በቢዝነስ ካርድ እና በሸካራ ወረቀት ላይ በታተመ የጽሕፈት ቤት እቃዎች ስብስብ ላይ ተግባራዊ ተደርጓል።
The Recognition
About the A' Design Award የብረት ሽልማት
Primary Residence ዋና ተግባር: የብራንድ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Primary Residence ዋና ተግባር: የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Primary Residence ዋና ተግባር: የብራንድ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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