Joy of Playing የመጫወት ደስታ by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2022
Joy of Playing የመጫወት ደስታ
by Squared
Client: Balin
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #140424The Design
About Joy of Playing የመጫወት ደስታ
ይህ ብራንድ መገለጫ ለልጆች መጫወቻዎችን ለሚያመርተው ባሊን ለተባለው ኩባንያ የተዘጠጋጀ ነው። መገለጫው አርማውን፣ የብራንድ ንብረቶችን፣ ማሸጊያውን እንዲሁም የመጫወቻዎችና ገፀ-ባህሪያቱን ቀለሞችና ቅርፆች ያካትታል። የእይታ ቋንቋው ቀላል ቅርፆችን፣ የተቀነሰ የቀለም ስብጥርን እና የውሃ ቀለም ስዕሎችን የያዘ ዝቅተኛ-ደረጋዊ (ሚኒማሊስት) ነው። እያንዳንዱ የመጫወቻ ገፀ-ባህሪ የራሱ ስም እና ታሪክ ያለው ሲሆን፣ ይህም ልጆች ስሜታዊ ትስስር እንዲፈጠር ይረዳል። የተመረጡ ጥሬ እቃዎች እንጨት፣ ላጣ (ፕላይዉድ)፣ ወረቀት፣ ኦርጋኒክ ጥጥ እንዲሁም በውሃና በእፍኝ ላይ የተመሰረቱ ቀለሞችን ያካትታሉ።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Joy of Playing የመጫወት ደስታ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Joy of Playing የመጫወት ደስታ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Joy of Playing የመጫወት ደስታ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Balin is a brand offering beautifully crafted toys that educate, inspire and delight.
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
- Production Technology
- All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
- Design Challenge
- The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
- Research
- The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
- Inspiration
- Balin is a brand with purpose.
Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations. - Project Duration
- The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
- Operation Flow
- All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
- Team Members
- Creative Director - Yana Okoliyska
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