Enable Change የምርት መለያ ማንነት by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Enable Change የምርት መለያ ማንነት
by Squared
Client: Isabelle Laporte
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #140542The Design
About Enable Change የምርት መለያ ማንነት
Enable Change ለለውጥ አስተዳደር ሙያተኛ የተዘጋጀ የምርት መለያ ማንነት ነው። ይህ ማንነት ቀላል አቀራረብን፣ ደማቅ የፊደል አጣምርን እና አንድ ደማቅ ቀለምን ይጠቀማል። የአርማው ምልክት የI እና Lን የመጀመሪያ ፊደላት ከዘላለማዊነት ምልክት ጋር በማጣመር ማካተትን ይወክላል። የፊደላቱ ቅርጸ-ቁምፊዎች ለውጥን የሚያንፀባርቁ ሆነው የተመረጡ ሲሆን፣ በሚያድጉ ቅርጾችና በወፍራምና በቀጭን መስመሮች መካከል ፈሳሽ በሆነ ሽግግር የተዋቀሩ ናቸው። የቀለም አጠቃቀሙ የተቀነሰ ሲሆን የግራፊክ ስልቱ ጠፍጣፋ ነው። ንድፉ እና ልማቱ በ2021 አካባቢ ሁለት ወር ገደማ ፈጅቷል።
The Recognition
About the A' Design Award የብረት ሽልማት
Enable Change የምርት መለያ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Enable Change የምርት መለያ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Enable Change የምርት መለያ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
- Team Members
- Creative Director - Yana Okoliyska
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