Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2022
Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ
Client: BrokenTop Brewing Co
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #140639The Design
About Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ
ብሮክን ቶፕ ብሩዊንግ ኮ ክራፍት ቢራ IPA እና ፒልስነር ለሚያመርት አነስተኛ ምርት ክራፍት ቢራ ብራንድ የተነደፈ የመጠጥ መያዣ ዲዛይን ነው። የግራፊክ ንድፉ ከድሮ ጊዜ መጫወቻዎች የተነሳሳ ነው። የተዋሃደ አርማ ከእያንዳንዱ የምርት መስመር የቀለም ውህደት ጋር የሚስማማ ሲሆን ከንድፉ ጋር በመዋሃድ የእይታ ቅዠት ይፈጥራል። ቆርቆሮዎቹ ለአሉሚኒየም ቆርቆሮዎች ያልተለመደ ጥልቅ ኔቪ ቀለም ለማምጣት በተለየ ሁኔታ የተዘጋጁ ሰማያዊ አሉሚኒየም የተሠሩ ናቸው። ከፍተኛ ፍጥነት ያለው የቀለም-ጄት ህትመት ከነጭ ቀለም ንብርብር ጋር ግራፊክሶቹን የበለጠ ደማቅ ያደርጋቸዋል። መደበኛው 211 አካል ያለው ቆርቆሮ 12 አውንስ ይይዛል።
The Recognition
About the A' Design Award የብረት ሽልማት
Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Broken Top Brewing Co Craft Beer የመጠጥ መያዣ ንድፍ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Dimensions & Packaging
- standard 211 body diameter can for 12oz beverage
- Tags
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Production Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Design Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Project Duration
- Project started in early 2021 and finished in late September 2021 in New York City.
- Operation Flow
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Team Members
- Jackie Jiabei Jiang
- Image Credits
- Not applicable
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
