Biblioteche di Roma የምርት መለያ ማንነት by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award የወርቅ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ወርቅግራፊክ· 2022
Biblioteche di Roma የምርት መለያ ማንነት
Client: Sistema Biblioteche di Roma
A' Design Award የወርቅ ሽልማት Winner in ግራፊክ Category
- 93,651
- Verified Award Winner
- Verify Award Status for #140666
The Design
About Biblioteche di Roma የምርት መለያ ማንነት
ቢብሊዮቴኬ ዲ ሮማ (Biblioteche di Roma) ለሮማ ከተማ የሕዝብ ቤተ-መጻሕፍት አውታረ መረብ የተፈጠረ የምርት መለያ ማንነት ነው። ይህ መለያ የቤተ-መጻሕፍት ሥርዓቱን ሃያ አምስተኛ ዓመት የምስረታ በዓል የሚያከብር ሲሆን ፈጠራንና ተደራሽነትን ለመግለጽ የታሰበ ነው። የቀድሞው ታሪካዊ አርማ በጎኑ ላይ ያረፈ የተዘጋ መጽሐፍን ያሳይ ነበር። አዲሱ ምልክት የተከፈተ መጽሐፍን የሚያሳይ ሲሆን በተመሳሳይ ጊዜ የስሙ የመጀመሪያ ፊደል ሆኖ ሊነበብ ይችላል። የግራፊክ ምልክቱ ንጹሕና ቁልፍ ነገሮችን ብቻ የያዘ ነው። ይህ ማንነት በጽሕፈት መሣሪያዎች ሥርዓት፣ በዲጂታል መገናኛ ነጥቦች፣ በማስታወቂያ፣ በውጪ ሚዲያና በአቅጣጫ ጠቋሚ ምልክቶች ላይ ተተግብሯል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Biblioteche di Roma የምርት መለያ ማንነት የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Biblioteche di Roma የምርት መለያ ማንነት ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Biblioteche di Roma የምርት መለያ ማንነት ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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