Kellipops ማሸጊያ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2023
Kellipops ማሸጊያ
Client: Viap
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #141266The Design
About Kellipops ማሸጊያ
ምኞት፤ ፍላጎት፤ ሙሉ በሙሉ ቾኮሌት። ቻርሊ እና የቾኮሌት ፋብሪካን አስቡ። በዚያ አንድ ቀን እንዴት ይመስል ይሆን? የቾኮሌት ከረሜላዎቹ ከቅርፋታቸው ይፈነድቃሉ እና በሚገርም ጥንካሬ በዙሪያዎ ይጨፍራሉ፣ ከእነርሱ ጋር እንዲጨፍሩ እና የራስዎ እንዲያደርጓቸው ይጠሩዎታል። መጀመሪያ ዲዛይነሮቹ በምናባቸው አዩዋቸው እና ሲፈነዱ ሰሙዋቸው። በቅርፋታቸው ውስጥ ተመለከቷቸው እና ከነፍስ ጋር ተነጋገሩ። ከዚያም ዲዛይን አደረጓቸው። በድምፃቸው፣ በአካላዊ አወቃቀራቸው፣ በዝናብ ንጥረ ነገሮች፣ እና ያለማቋረጥ ያለውን ፍላጎት የሚጮኹ ጠንካራ ቀለሞች በመጠቀም።
The Recognition
About the A' Design Award የብረት ሽልማት
Kellipops ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Kellipops ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Kellipops ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
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