Hair For Hope Cancer Care Initiative ማስተዋወቂያ በ Onedor Co. Ltd. የተሠራ ሲሆን በ የማህበራዊ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማህበራዊ· 2023
Hair For Hope Cancer Care Initiative ማስተዋወቂያ
ደንበኛ: Onedor Co. Ltd.
በ ማህበራዊ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #141480 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Hair For Hope Cancer Care Initiative ማስተዋወቂያ
Hair for Hope ለካንሰር እንክብካቤ በተስፋ ፋውንዴሽን የተጀመረ፣ ካንሰርን ላሸነፉ ሰዎች የተዘጋጀ የፀጉር መለገስ የበጎ አድራጎት ዝግጅት ነው። ይህ ዝግጅት ወጣቶችን ስለ ህዝባዊ በጎ ድርጊት በማስተማር ረገድ እጅግ ተጽዕኖ ፈጣሪ ነው። ቡድኑ ከተሳታፊዎች ጋር ያለውን ግንኙነት እና ተሞክሮ ለማጠናከር የአገልግሎቱን እና የማንነት ዲዛይኑን ሠርቷል። ወደፊት ይህ ተነሳሽነትና የማንነት ዲዛይን ካንሰርን ላሸነፉ ሰዎች ተሞክሮአቸውን እንዲያካፍሉ እና ወጣቱ ትውልድ በመንቀሳቀስ ለህብረተሰቡ ጥቅም ተጽዕኖ እንዲያደርግ የድርጊት ጥሪ ምልክት ይሆናል። የሆነ ሰው ተስፋ መሆን ትችላለህ።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Hair For Hope Cancer Care Initiative ማስተዋወቂያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hair For Hope Cancer Care Initiative ማስተዋወቂያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hair For Hope Cancer Care Initiative ማስተዋወቂያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - ልኬቶች እና ማሸጊያ
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - መለያዎች
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- የማምረቻ ቴክኖሎጂ
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- የዲዛይን ተግዳሮት
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- ምርምር
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - መነሳሻ
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - የፕሮጀክት ጊዜ
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- የሥራ ሂደት
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- የፈጠራ ባለቤትነት
- N/A
- የቡድን አባላት
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - የምስል ምስጋና
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
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