Zhi Hou ቻይንኛ ባይጂዩ ማሸግ by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2023
Zhi Hou ቻይንኛ ባይጂዩ ማሸግ
by Xiongbo Deng
Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 25,814
- Verified Award Winner
- Verify Award Status for #141601
The Design
About Zhi Hou ቻይንኛ ባይጂዩ ማሸግ
ይህ "Zhi Hou" የሚባል የ citrus ጣዕም ያለው የቻይና ባይጂዩ ነው። በዩናን፣ ቻይና ሰዎች ጥሩ ጥራት ያለው የሎሚ ጠመቃ ወደ ባይጂዩ ይለውጣሉ። የዚህ ምርት የጥሬ ዕቃ ጥምርታ 20 ፓውንድ ሲትረስ ፓውንድ ባጂዩ የሚፈልቅበት ደረጃ ላይ ደርሷል፣ ስለዚህ ሊሸጥ የሚችለው በውስን መጠን ብቻ ነው። ቅርጹ በጣም ነጠላ እንዳይመስል። የጠርሙሱ ቆብ ቅርፅ ፣ ዲዛይነር በቀጥታ የ citrus ቅርንጫፎችን አስመስሎ ነበር ፣ ጠርሙሱ ወደ ብርቱካን ቦርሳ ሲገባ ፣ የጠርሙሱ ቆብ ይገለጣል ።
The Recognition
About the A' Design Award የብር ሽልማት
Zhi Hou ቻይንኛ ባይጂዩ ማሸግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Zhi Hou ቻይንኛ ባይጂዩ ማሸግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Zhi Hou ቻይንኛ ባይጂዩ ማሸግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
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