Meer ፈጣን ቡና ማሸግ by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2023
Meer ፈጣን ቡና ማሸግ
Client: Masoud Najafiamirkiasar
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #141887The Design
About Meer ፈጣን ቡና ማሸግ
አዲስ ለገበያ የሚቀርብ ምርት የማሸጊያ ንድፍ የንድፍ ጥበብ ብቻ ሳይሆን ደንበኞቹን የመረዳት ጥበብም ጭምር ነው & # 039; አእምሮዎች እና በተወዳዳሪዎቹ ላይ በመደርደሪያዎች ላይ ጎልተው ይታያሉ. እነዚህን ጥቃቅን ነገሮች በአእምሯችን ይዘን፣ የሜር ማሸጊያ ንድፍ ሁሉንም የቡና አፍቃሪያን ስሜት ለማነቃቃት እና ለማሳተፍ የመጨረሻውን የምርት ሸካራነት በምሳሌ ወስዷል። እንዲሁም አቀማመጡ እና ያልተለመደው የቅርጸ-ቁምፊ መጠን ሸማቾችን ወደ ምርቱ ለመሳብ ጉልህ ሚና ይጫወታሉ። ይህ ንድፍ የተፈጠረው በመደብሮች የመጠጫ መደርደሪያ ላይ ከባድ ለውጥ ለማምጣት ተስፋ በማድረግ ነው.
The Recognition
About the A' Design Award የነሐስ ሽልማት
Meer ፈጣን ቡና ማሸግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Meer ፈጣን ቡና ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Meer ፈጣን ቡና ማሸግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Dimensions & Packaging
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tags
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Production Technology
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Design Challenge
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Research
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Inspiration
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Project Duration
- The project started In Tehran in November 2020 and finished in May the following year
- Operation Flow
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Patents
- None.
- Image Credits
- Image #1: photographer Bita Shakerin, Espresso, 2020
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