Heivy የኮላገን መጠጥ ማሸጊያ በ Jessica Yang - WeBranding Global የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2023
Heivy የኮላገን መጠጥ ማሸጊያ
በ Jessica Yang - WeBranding Global
ደንበኛ: WeBranding Global
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #141987 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Heivy የኮላገን መጠጥ ማሸጊያ
ሄይቪ ለፈሳሽ ኮላገን መጠጦች ስብስብ የተዘጋጀ የማሸጊያ እና የብራንድ ማንነት ንድፍ ነው። ይህ ስብስብ ላላቢ፣ አፕሊፍት፣ ሪቫይቭ፣ ፎርቲፋይ እና ፕሮቴክት የተባሉ አምስት ምርቶችን ያካትታል። እያንዳንዱ ጠርሙስ የተለያየ የጣዕም ማንነትን ለመግለጽ የራሱን ቀለማት እና ንድፎች ይጠቀማል፣ የጋራ አቀማመጡ ደግሞ መላውን ስብስብ በአንድነት ያቆየዋል። መጠጦቹ 35 በ35 በ107 ሚሊሜትር መጠን ባላቸው እና ሙሉ በሙሉ ዳግም ጥቅም ላይ ሊውል ከሚችል ቁሳቁስ በተሰሩ የመስታወት ጠርሙሶች ውስጥ ቀርበዋል። የንድፉ ዓላማ ለብራንዱ ግልጽ እና ወጥ የሆነ የጤናና የሕይወት ጉልበት መልእክት መስጠት ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Heivy የኮላገን መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Heivy የኮላገን መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Heivy የኮላገን መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- ልኬቶች እና ማሸጊያ
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - መለያዎች
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- የማምረቻ ቴክኖሎጂ
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- የዲዛይን ተግዳሮት
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- ምርምር
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- መነሳሻ
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- የፕሮጀክት ጊዜ
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - የሥራ ሂደት
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- የቡድን አባላት
- Creative Director: Jessica Yang
WBG Creative Team
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
