Re Form የጌጣጌጥ ስብስብ by Chow Tai Fook Jewellery Creative Centre

Re Form የጌጣጌጥ ስብስብ by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የጌጣጌጥ ዲዛይን Competition Category.

ነሐስጌጣጌጥ· 2023

Re Form የጌጣጌጥ ስብስብ

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award የነሐስ ሽልማት Winner in ጌጣጌጥ Category

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Verified Award Winner

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Colors

The Design

About Re Form የጌጣጌጥ ስብስብ

Re:Form ሦስት ተንሸራታች ዶቃዎችና ሰንሰለት ያካተተ የጌጣጌጥ ስብስብ ነው። ተንሸራታች ዶቃዎች ብዙውን ጊዜ የአንገት ሐብልና የእጅ አንባር ርዝመትን ለማስተካከል የሚያገለግሉ ስውር ክፍሎች ናቸው። Re:Form ግን ይህንን ተንሸራታች ዶቃ የንድፉ ዋና አካል ያደርገዋል። እያንዳንዱ ዶቃ በሰንሰለቱ ላይ በማንኛውም ቦታ ሊቀመጥ ስለሚችል፣ ተጠቃሚው የአንገት ሐብል፣ የእጅ አንባር ወይም ሌሎች አቀማመጦችን መፍጠር ይችላል። የ36 ኢንች ሰንሰለት ከ120 በላይ ጥምረቶችን ሲፈቅድ፣ የ18 ኢንች ሰንሰለት ደግሞ ቢያንስ 90 ጥምረቶችን ይፈቅዳል። ይህ ስብስብ ተጠቃሚውን አብሮ-ፈጣሪ ሆኖ እንዲሳተፍ የሚጋብዝ ሲሆን፣ ቀላልና ዘላቂ ዘይቤን ይደግፋል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Re Form የጌጣጌጥ ስብስብ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Re Form የጌጣጌጥ ስብስብ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Re Form የጌጣጌጥ ስብስብ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release