Pakka Coffee Shop የምርት ስም ማንነት by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2023
Pakka Coffee Shop የምርት ስም ማንነት
by Sersen Shenzhen Brand Consulting
Client: Pakka Coffee Shop
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 10,522
- Verified Award Winner
- Verify Award Status for #142456
The Design
About Pakka Coffee Shop የምርት ስም ማንነት
ፓካ ቡና ቤት (Pakka Coffee Shop) በቻይና ሻንቶው ከተማ ለሚገኝ ቡና ቤት የተነደፈ የምርት ስም ማንነት ነው። ንድፉ በእጅ የተጻፈ የፊደል አጻጻፍ ስልትን ከሰማያዊና ብርቱካናማ ተቃራኒ የቀለም ስብጥር ጋር ያጣምራል። መደበኛ ያልሆነው የፊደላት አጻጻፍ ከግራፊቲ እና ከጎዳና ላይ ጥበብ (street art) የተቀዳ ሲሆን፣ የቀለም ጥምረቱ ደግሞ የአሜሪካ ወግ አጥባቂ (retro) ስልትን ያንጸባርቃል። ቀላሉ የእይታ ስርዓት የብራንዱን ምስል በተለያዩ የመገናኛ ብዙኃን ላይ አንድነት ያለውና በቀላሉ ሊታወቅ የሚችል እንዲሆን ያደርገዋል። ይህ ማንነት የቡና ባህልን ከዕለት ተዕለት ኑሮ ጋር ለማስተሳሰር እና በጎዳና ፋሽን ላይ ፍላጎት ያላቸውን ወጣት ደንበኞችን ለመሳብ ያለመ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Pakka Coffee Shop የምርት ስም ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Pakka Coffee Shop የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Pakka Coffee Shop የምርት ስም ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
- Tags
- LOGO, Brand Image, Coffee culture, Street culture, American style
- Design Challenge
- This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
- Research
- According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
- Inspiration
- The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
- Project Duration
- Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
- Operation Flow
- - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.
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