The Zlin Region የብራንድ መገለጫ በ Radoslav Dostal የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2023
The Zlin Region የብራንድ መገለጫ
ደንበኛ: Zlín Region
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #142959 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Zlin Region የብራንድ መገለጫ
ዝሊን ክልል ለቼክ ሪፑብሊክ ውስጥ ላለ አንድ ክልል የተፈጠረ ብራንድ እና የእይታ መገለጫ ነው። መገለጫው በካሬ ላይ የተመሰረተ ሲሆን፣ አራቱ ጫፎች የክልሉን አራት ታሪካዊ ወረዳዎች ይወክላሉ። ካሬው ንድፉን ያቀፈ ሲሆን ቅርጾችና ፊደላት ከጠርዙ ውጭ ወደ ውጭ በሚወጡበት ጊዜ ለውጥ የሚፈጠርበትን ቦታ ያመላክታል። ቀለማቱ ጥቁር፣ ነጭ፣ ጥቁር ቢጫና ቀላል ቢጫ ሲሆኑ፣ ቢጫው የዝሊን ባህላዊ ቀለም ማጣቀሻ ነው። ይህ መገለጫ የክልሉንና የነዋሪዎቹን ፈጠራዊና ስራ ፈጣሪነት መንፈስ ይገልጣል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
The Zlin Region የብራንድ መገለጫ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። The Zlin Region የብራንድ መገለጫ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። The Zlin Region የብራንድ መገለጫ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- ልኬቶች እና ማሸጊያ
- Digital
- መለያዎች
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- የማምረቻ ቴክኖሎጂ
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- የዲዛይን ተግዳሮት
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- ምርምር
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- መነሳሻ
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- የፕሮጀክት ጊዜ
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- የሥራ ሂደት
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- የቡድን አባላት
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - የምስል ምስጋና
- Photographer Julius Filip
Film maker Radim Vanous
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
