Qinshihuang Cpa የቢራ ማሸጊያ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2023
Qinshihuang Cpa የቢራ ማሸጊያ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #144566The Design
About Qinshihuang Cpa የቢራ ማሸጊያ
ኪንሺሁአንግ ሲፒኤ (Qinshihuang CPA) በቻይና ፔል አሌ ምድብ ውስጥ ላለ የእጅ ጥበብ ቢራ የተዘጋጀ የማሸጊያ ንድፍ ነው። የጠርሙሱ ቅርፅና አንገት ከቺን ስርወ መንግስት የተለመዱ ንድፈ ሃሳቦችን ይጠቀማል፣ ቅርፁም ከቺንና ሃን ዘመናት የደመና ንድፎች ያሉት የያድ ጽዋን ያስታውሳል። በጠርሙሱ አንገት ዙሪያ ያለው ባንዲራ ምርቱን የቻይና ፔል አሌ ዘይቤ ፈር ቀዳጅ አድርጎ ያሳያል። በማዕከል የሚገኘው የማህተም ጽሁፍ ፊደል፣ የቺን ስርወ መንግስት አንድነት ያለው ፊደል ገበታ፣ ባህላዊና ክላሲካል መልክ ይሰጣል። ንድፉ በ315 ሚሊ ሊትር የመስታወት ጠርሙስና በ550 ሚሊ ሊትር የአልሙኒየም ታኒካ ተዘጋጅቷል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Qinshihuang Cpa የቢራ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Qinshihuang Cpa የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Qinshihuang Cpa የቢራ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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