Super Ego ዲጂታል ጥበብ by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የኮምፒውተር ግራፊክስ፣ ባለ 3 ዲ ሞዴሊንግ፣ ቴክስቸሪንግ እና ሬንደሪንግ ዲዛይን Competition Category.

ብርየኮምፒውተር ግራፊክስ· 2023

Super Ego ዲጂታል ጥበብ

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award የብር ሽልማት Winner in የኮምፒውተር ግራፊክስ Category

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Verified Award Winner

Verify Award Status for #144876

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Ego ዲጂታል ጥበብ

ሱፐር ኢጎ፣ የሸማቾችን ባህል እና የማህበራዊ ሚዲያ በሰዎች ላይ የሚያሳድረውን ተጽእኖ የሚያረካ የጥበብ ፕሮጀክት ነው። ፕሮጀክቱ የሰዎችን ኢጎዎች ሰው ሰራሽ አመጋገብ በመውደድ እና እንደ ኢንስታግራም ባሉ የማህበራዊ ሚዲያ መድረኮች ላይ በተከታዮች አማካይነት ለመተቸት ያለመ ነው። ህይወታቸው ብዙ መውደዶችን እና ተከታዮችን በማግኘት ላይ ያተኮረ የህብረተሰቡን አዲስ ልዕለ-ጀግኖች ዘይቤያዊ ውክልና መፍጠር ፈልጎ ነበር። ፕሮጀክቱ የተጠቃሚዎችን ትኩረት ለመሳብ በመስመር ላይ የተለጠፈ እያንዳንዱ ምስል እንደ ማሳያ በሚታይበት Instagram ላይ ያተኩራል።

The Recognition

About the A' Design Award የብር ሽልማት

Super Ego ዲጂታል ጥበብ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Super Ego ዲጂታል ጥበብ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Super Ego ዲጂታል ጥበብ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain