Tsingtao 9 Degrees የቢራ ማሸጊያ by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2023
Tsingtao 9 Degrees የቢራ ማሸጊያ
by Jin Zhang
Client: Tsingtao Beer
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #144952The Design
About Tsingtao 9 Degrees የቢራ ማሸጊያ
Tsingtao ቢራ በቻይና ውስጥ በጣም ታዋቂ ከሆኑ የቢራ ብራንዶች አንዱ ነው። የምርት ስሙን በማድመቅ መሰረት, የምርት ስም ጎን የእያንዳንዱን አውራጃ አካባቢያዊ ባህሪያት ማሳየት አለበት. ንድፍ አውጪው የHubei በጣም ተወካይ የሆነውን "ቢጫ ክሬን ታወር" ይጠቀማል። የአካባቢያዊ ባህሪያትን ለማሳየት. በተጨማሪም, Xiangyun, Crane, እና ጠርሙር "ፊኒክስ ላባ" (Hubei ፎኒክስን በጣም ይወዳታል) ሙሉውን ምስል የበለጠ ተለዋዋጭ ያድርጉት; በተመሳሳይ ጊዜ ሽያጭን በብቃት ለማስተዋወቅ የምርቱን ትልቁን የመሸጫ ቦታ የሆነውን "9 ዲግሪን ያደምቁ።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Tsingtao 9 Degrees የቢራ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Tsingtao 9 Degrees የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Tsingtao 9 Degrees የቢራ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 265mm
- Tags
- Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
- Design Challenge
- The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
- Research
- The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
- Inspiration
- The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
- Project Duration
- The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
- Operation Flow
- This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
- Patents
- Intellectual property/patents/copyrights owned by Tsingtao Brewery
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