Jinlongquan Beer የስጦታ ሳጥን በ Jin Zhang የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2023
Jinlongquan Beer የስጦታ ሳጥን
ደንበኛ: InBev jinlongquan beer (Hubei) Co., Ltd
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #144964 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Jinlongquan Beer የስጦታ ሳጥን
ይህ የስጦታ ሳጥን በ 1980 ዎቹ ውስጥ በጣም ታዋቂውን መቅረጫ እንደ የፍጥረት ምሳሌ ይጠቀማል ፣ ይህም ወጣቶችን ጨምሮ ፣ ብዙ ሰዎች ትውስታቸውን ያስታውሳሉ እና ጥሩ ስሜታዊ መስተጋብርን ያገኛሉ። ንድፍ አውጪው ተግባራዊ፣ አካባቢን ወዳጃዊ እና ወጪ ቆጣቢ የሆነውን የካርቶን ካርቶን ለመንደፍ ተጠቅሟል። በተመሳሳይ ጊዜ በስጦታ ሳጥኑ ፊት ለፊት ላይ ሶስት ክብ ቀዳዳዎችን በብቃት ከፈተ ፣ ይህም በውስጡ የተለያዩ የቢራ ምርቶችን በማስተዋል ማየት ይችላል ፣ ይህም ስሜትን ፣ የአካባቢ ጥበቃን እና የተግባርን ሶስት-ንብርብር ዲዛይን አግኝቷል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Jinlongquan Beer የስጦታ ሳጥን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Jinlongquan Beer የስጦታ ሳጥን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Jinlongquan Beer የስጦታ ሳጥን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
- ልኬቶች እና ማሸጊያ
- Width 370mm x Depth 70mm x Height 310mm
- መለያዎች
- Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
- የማምረቻ ቴክኖሎጂ
- Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
- የዲዛይን ተግዳሮት
- The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
- ምርምር
- When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
- መነሳሻ
- The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
- የፕሮጀክት ጊዜ
- The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
- የሥራ ሂደት
- This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
- የፈጠራ ባለቤትነት
- The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer
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