Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2023
Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ
Shaoxing Nverhong የወይን ኮ., Ltd ረጅም ታሪክ አለው. በ 1919 የተመሰረተው, የ Huangjiu ተወካይ ነው. በሻንግዩ ዶንግጓን፣ በሻኦክሲንግ ከተማ፣ ዠይጂያንግ ግዛት ውስጥ ይገኛል። በቻይና ውስጥ ከሁአንግጂዩ ኢንዱስትሪ የጀርባ አጥንት ኢንተርፕራይዞች አንዱ እና የቻይና አልኮል ኢንዱስትሪ ማህበር ቅርንጫፍ ምክትል ሊቀመንበር አሃድ ነው ኑዌርሆንግ ሁአንግጂው በጥሩ ነጭ ጣፋጭ ሩዝ ፣ ግልጽ እና ግልፅ ቀለም ፣ መለስተኛ ሆኖም የበለፀገ ነው ጣዕም እና ጠንካራ እና ለረጅም ጊዜ የሚቆይ መዓዛ.
The Recognition
About the A' Design Award የብር ሽልማት
Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Nverhong Guihualinzang የአልኮል መጠጥ ማሸግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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