Custom Hoodies አርማ by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2023
Custom Hoodies አርማ
by Marko Maciev
Client: UMA Network Ltd
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #145151The Design
About Custom Hoodies አርማ
ብጁ Hoodies ምስሎች በኮፍያዎች ላይ የሚተገበሩበት እና የሚታተሙበት ዴስክቶፕ ለጋርመንት ድር ፖርታል ነው። አርማው እንደ ስቴንስል-ግራፊቲ ወዳጃዊ ትንሽ ቀይ ግልቢያ በመከለያ ልዕለ ኃያል ምልክት ሆኖ የተሠራው በ hoodie ላይ የታሰረ ሕብረቁምፊ ስታይል ነው፣ ዛሬ አንድ ከነበረች፣ ትልቅ፣ መጥፎ ተኩላ እየፈለገች እየበረረች። የድረ-ገጽ ተጠቃሚዎች የራሳቸውን ታሪክ መገንባት የሚችሉበት ንዑስ ብራንድ በመሆን አመጸኛ ንዝረትን እና የመንገድ ፋሽን ብራንድ ጥሩ ሃይልን ለመልቀቅ እየሞከረ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Custom Hoodies አርማ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Custom Hoodies አርማ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Custom Hoodies አርማ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
- Tags
- Logos, Symbols, Corporate Identity, Logotypes
- Design Challenge
- In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
- Research
- The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
- Inspiration
- Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
- Project Duration
- 2 weeks, Hong Kong SAR
- Operation Flow
- The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
- Patents
- UMA Network Limited
- Image Credits
- UMA Network Limited
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