A Inc የድርጅት ማንነት by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2023
A Inc የድርጅት ማንነት
by Yu Morisawa
Client: A Inc
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #145279The Design
About A Inc የድርጅት ማንነት
A Inc በቶኪዮ ላይ የተመሰረተ ኩባንያ ለማገልገል የተፈጠረ የድርጅት ማንነት ፕሮግራም ነው። ማንነቱ ከቀለም ያላቸው ጭረቶች በተሠራች አንድ ብቻ ፊደል A ዙሪያ የተገነባ ነው። ጭረቶቹ ከኩባንያው ጋር የተያያዘ እያንዳንዱ ሰው ኃይልና አቅም ይወክላሉ። እርስ በርስ የሚደራረቡት ጭረቶች ኩባንያው በተለያዩ ምርጫዎች አማካኝነት እንዴት ቅርጽ እንደሚይዝ ያሳያሉ። ማንነቱ በንግድ ካርዶችና ፖስታዎች ላይ ተግባራዊ ተደርጓል፣ እያንዳንዱ ሰውም ተወዳጅ ቀለሙን መምረጥ ይችላል። የፖስታዎቹ ቀለሞች ከተቀባዮቹ ጋር እንዲመሳሰሉ ሊደረጉ ይችላሉ። ሎጎው ጠንካራ ቀለሞቹን ስውር አድርጎ ለማቆየት በእፎይታ (embossed) ተሠርቷል።
The Recognition
About the A' Design Award የብረት ሽልማት
A Inc የድርጅት ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። A Inc የድርጅት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። A Inc የድርጅት ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals. - Dimensions & Packaging
- Business card
Width91mm, Height55mm
Envelope
Width235mm, Height120mm - Tags
- limitless energy, potential, a range of colors, stripes, diversity
- Production Technology
- In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
- Design Challenge
- Design a single letter A as a logo.
- Research
- I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate. - Inspiration
- Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.
The meanings invested in the logo are
1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences. - Project Duration
- Completed in Tokyo in 2020. Since then, we have continued to refine it.
- Operation Flow
- Understanding of identity
Company motivation
Visualization of company image
recruiting - Image Credits
- Photographer / Ryo Yasumoto
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