Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2023
Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #145418The Design
About Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ
ዱካንግ ሊከር ለቻይናዊ ባይጆ መጠጥ የተዘጋጀ የማሸጊያ ዲዛይን ነው። ጠርሙሱ ከላይ እስከ ታች የተቀረጸው የካኦ ካኦን ረቂቅ ገጽታ እንዲመስል ሲሆን፣ ካኦ ካኦ ግጥሙ ለብራንዱ ስያሜ የሰጠ ታሪካዊ ወታደራዊ ስትራቴጂስት እና ገጣሚ ነው። ክዳኑ ከሃን ሥርወ መንግሥት በኋላ የነበሩ ባለሥልጣናትን የራስ ልብስ የሚያስታውስ ሲሆን፣ የጠርሙሱ አካል ደግሞ እንደ ካባ ተቀርጾ ጽኑ የመያዣ ምቾትንም ይሰጣል። ተመሳሳይ ብራንዶች ዘንድ ከተለመደው ሸክላ ይልቅ ብርጭቆ ጥቅም ላይ በመዋሉ ገጽታው ብርሃናማነትና ሸካራነት አግኝቷል። የውጭው ሳጥን በጥንታዊቷ ዋና ከተማ ሉኦያንግ የቬክተር ሥዕል ያጌጠ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Dukang Liquor የመጠጥ ጠርሙስ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
